Engaging an audience with ideas

Well, it looks like My Starbucks Idea was an idea that resonated with a lot of people. Many, many Starbucks patrons have posted ideas to the site.

I like the way they are responding to each of the ideas on their blog. My favorite is the one from 4/9 on splash sticks.

Starbucks has made a pretty clever move here. Not only are they getting a ton of free ideas, but they are building credibility with their audience by listening and implementing their ideas. Not a new idea, but a good old standard executed well so far.

Is there someone you are trying to reach? How can you use their ideas to engage them?

And PS, my idea has 140 points. Far from the 52,270 of the top idea, but oh well...