Friday, March 21, 2008

They have lots of my money - now they can have lots of my ideas

Starbucks just introduced My Starbucks Idea. This is a website for Starbucks fans to offer ideas and give feedback on the ideas of others. Here's the idea I just posted:

"I think you should sell free drink coupons in addition to gift cards. They would make nice small thank you gifts. I feel kind of silly giving someone a $3 gift card, but a free beverage coupon would be nice."

I'm interested to know how Starbucks will use the ideas generated on this site, and how they will let us know about them. We'll have to follow their blog to see.

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