Tuesday, February 12, 2008

Ideas inspire

Face it - the best ideas aren’t yours. But you can take them, add to them, and make something better.

Check out this music video by Will.i.am, based on Barak Obama’s speech January 8 in New Hampshire (if you haven’t already):



Look past all the politics for a moment and focus on the ideas. Obama presents ideas in his speech that resonate with a large audience. However, if voter turnout is an indication of audience (turnout among eligible voters in U.S. presidential elections is estimated at only 50-55%), he still has room to broaden his reach.

Enter Will.i.am (hip hop artist and producer for those of you not into the popular music scene). Inspired by Obama’s ideas, a week later he gets an idea for a song. He calls his other famous friends to contribute their ideas. 48 hours later, he releases the above video. Now the audience that gets to hear Obama’s ideas has grown from
people who are interested in politics
to
people who are interested in politics + people who are interested in music.

At the time I saw it, this version of the video had already been viewed 3,472,590 times on Youtube.

How are you using other people’s ideas to make them even better?

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