Simple is best

What's the easiest way to get someone to buy in to your idea? Make sure it's simple.

Not that this is necessarily easy. Sometimes it can be difficult to pare things down to their simplest terms. But the easier it is for someone to understand your idea, the more likely they are to believe in it.

The Common Craft Show does this really well. They use short videos to tell you three things:
1. what the idea is or what problem it addresses
2. how the idea works
3. why you should care

They have many very useful videos on serious topics such as social networks, elections, and blogs. This not so serious one is my favorite:



Happy Halloween!